Author Archives: Nils Koenig

What do we need for good change management? Well, good change!

I have come across many situations where people put the blame for a failing change project or at least the difficulties in implementing the change to a lack of change management. Of course, change management is a complex undertaking. It requires an in-depth analysis and understanding of the stakeholders. It requires sensitive and strategic communications,… Read More »

Goodbye for 6 months – see you back in May 2019!

As my family and I are moving back from Laos to Germany, we have decided for a slight detour – taking 6months off to travel Australia, New Zealand and Japan. Thus it will be quiet here on the Corporate Communicator for quite some time. But I should be back with new insights an inspirations in… Read More »

Public relations education changes as unis shift to more holistic view of corporate communications

The recently announced changes at Bournemouth University about some very major changes to its public relations degree programmes are a signal of important dynamics in the PR industry. As Bournemouth announced that several of its business programmes are due for a “phased closure” – including hospitality management, advertising and indeed Public Relations itself – it can… Read More »

Teenagers consume more ethically

An interesting study conducted by MediaCom for Marketing Dive show how teenagers (in the US) are increasingly basing their consumption choices on ethical considerations. The key findings include that: More than half (54%) of the surveyed teenagers (16-19y) say that they have deliberately purchased or stopped using a brand because of its ethics. Specific brands that… Read More »

Norway links investment fund decisions to sustainability

The world’s largest investment fund, Norway’s $1 trillion sovereign wealth fund, just announced plans to push companies towards more sustainable business models. The fund, which holds stakes in some 9,000 companies across 72 countries, is shifting its investment policies to align them better with the United Nations’ Sustainable Development Goals (SDGs). It will, therefore, scrutinize all future… Read More »

Investor Relations – What has changed over the last decade?

As the Investor Relations Magazine turns thirty, its editors look a bit at their own history and the history of investor relations. In an interview with Smooch Repovich Reynolds, managing director of the investor relations and corporate communications practice at ZRG Partners, the editors discuss groundbreaking developments that have shaped the past 10 years in this… Read More »

Instagram launches TV app format – IGTV

Instagram has used this summer to announce not only announce the milestone of 1b users, but it actually launched a major new service, called IGTV. It is part of a new app for watching long-form, vertical video from Instagrammers 8but you can also watch from within your normal Instagram stream). The format (vertical) will take a… Read More »