Walker Sands Communications has published its 2018 State of Marketing Report, for which it surveyed 300 professional marketers. The bottom line of their analysis is that consumers’ demand for personalized and seamless experiences, marketers turn to ever more sophisticated technologies to satisfy this demand. 65% of marketers thus say, they will further increase marketing technology budgets… Read More »
DMN has published its top six tips for social media marketing this summer. While they are not revolutionary, they still make for a nice read over the break. In essence, for your work on Facebook and other networks it’s worth looking at these things: 1. Event Tie-Ins – connect to online campaigns and hypes /… Read More »
The Reputation Institute just published its 2018 Country Reputation Ranking. Based on its RepTrak methodology, which involves surveying a representative audience, the institute has identified Sweden to have the strongest reputation among the 55 largest countries by GDP, followed by Finland and Switzerland. A look at the data and a comparison of the dynamics over… Read More »
Usually, stock markets are quite stress-resistant if it comes to (even relevant) news. It is hard for an individual news piece to move whole markets. IR Magazine has now published an article by Henry Downing that reflects on the circumstances in which impact can still be dramatic. In this context, it highlights the important role of… Read More »
Two weeks ago, professors Magali Delmas (University of California, LA) and Tom Lyon (University of Michigan) published an opinion piece in The Conversation that is absolutely worth reading, especially in the context of my recent article on Environmental, Social and Corporate Governance (ESG) Reporting. In the article both business professors asses what they call “talking green while… Read More »
The Reputation Institute has analyzed the impact of reputation on stock market performance in the US and has published a beautiful infographic summarizing its findings It is looking at how the most reputable companies (according to its own reputation scoring system) outperform the main indices. Within the S&P, companies with a stronger reputation achieved 2.5x the stock… Read More »
Build-a-Bear – a company that produces customised teddy bears – is usually a company that produces positive emotions and feelings. How could the company then end up on the Mirror’s scandal pages on 12 July – headline “Build-a-Bear carnage”? The headline described the marketing fiasco that the company had just produced quite accurately. Earlier on the… Read More »
The Reputation Institute has recently blogged about its concept of a Chief Reputation Officer (CRO) – a function that would take ownership of a company’s reputation, reporting directly to the CEO. To build and maintain a strong corporate reputation, the CRO would mainly look after five key issues: Levels of stakeholder support Reputation readiness Corporate… Read More »
The Reputation Institute for the first time looked at the role of a CEO’s reputation and identified the CEOs worldwide with the highest reputation. Surveying 28,000 individuals from 15 countries, it identified Sundar Pichai (Google) as the CEO with the best reputation. Forbes has published an interesting analysis that connects Pinchai’s reputation score to his own reaction… Read More »
I don’t envy the United Airlines comms teams at the moment. Following scandals about mistreated passengers, a dead dog and a(nother) dog delivered to the wrong destination, the company is now facing another serious conflict with passengers – over tomato juice!