Forbes Magazine is estimating that $30 trillion in assets moves from the current to younger, more sustainably oriented investors, incentivizing companies to implement more comprehensive “ESG” reporting measures. ESG stands for Environmental, Social and Corporate Governance reporting and has become a key element in annual reports of companies listed at major stock exchanges, as London,… Read More »
The IR Magazine has published an interesting analysis of a new trend in corporate communications in Japan. Struck by corporate governance scandals, the reputation both of Japanese businesses and of Japan as a place to do business has been significantly damaged. The uptake in communicating more strategically is not just aimed at improving the companies’… Read More »
Reviewmeta has published a study which finds that about 20% of all product reviews on Amazon are actually fake. Looking at 7 million reviews on various Amazon country pages, the company showed that after sorting out fake reviews, the overall evaluation of products was significantly different.
Creating good videos is key to success for Facebook publishers. Analyzing 100m+ Facebook videos published last year, Buzzsumo found a range of really interesting insights into individual aspects of successful videos.
One of the pieces certainly worth sharing from my summer reading list is a recent study by researchers from Tulane University that looks at the relationship between a CEO’s language (more precisely word choice) in earnings calls and investor attitude / investment decisions stock performance.
I have covered various measures for corporate reputation in previous blog posts. Today I want to introduce another – quite different – quantitative approach: Since 1999, Harris Poll Reputation Quotient research has evaluated public perceptions across 20 attributes, classified into six dimensions of corporate reputation. According to Harris, this allows them to reliably trend performance… Read More »
The German insurance provider ARAG has used the traditional Haka warrior dance of New Zealand’s Maori, fueling hefty criticism in social media. Criticism on ARAG’s YouTube channel (check the comments below the video) as well as later on on Facebook and Twitter labelled the ad as inappropriate cultural appropriation, some even claimed it to be… Read More »
“Discover how we reaffirmed our commitment to beauty confidence with 6 exclusive bottles, that celebrate bodies of all shapes and sizes.” This was the starting point for Dove’s latest campaign in the UK. But while Dove (part of Unilever) in the past had become everybody’s darling in the branding and marketing society, this campaign eventually… Read More »
The Washington Post just ran an interesting background story today on Sean Spicer, the White House press secretary. When facing a crowd of reporters interested in the reasons for President sacking FBI director Comey, blocking his way back into the White House, Spicer decided to pause and think through his options behind a few trees… Read More »
If you closely follow the advertising world you might have seen the shit-storm that overcame Pepsi earlier this month following the launch over a campaign that meant to align Pepsi with the political #resistance movement in the US. The PR disaster for Pepsi evolved out of a on only half-hearted approach to political themes – as there really… Read More »