Introduction to Corporate Communication

“Introduction to Corporate Communication” is an undergraduate-level comprehensive introduction to the exciting field of corporate communication. It poses as a complete guide to corporate communication, its theoretical foundations as well as all of its individual disciplines and contemporary practical issues. The focus is not just on theories but on practical application. To this end it contains plenty of case studies and case videos, all directly accessible through the interactive eBook format. It currently contains ten chapters but is set to expand further with the evolution of our field. The first four chapters focus on the big picture, providing a theoretical overview and introducing the most important terms and concepts. Chapters 5 to 10 introduce the individual disciplines of corporate communication, being, internal communication (5), media relations (6), financial communication (7), market(ing) communication (8), corporate advertising (9), and government relations (10).
Feedback Mastery: Playbook for Effective Team Communication


Unlock the power of feedback with “Feedback Mastery: The Playbook for Effective Team Communication.” This comprehensive guide is designed to help leaders, managers, and team members develop the skills necessary to give and receive feedback effectively, fostering a culture of continuous improvement and open communication.
In today’s dynamic workplace, feedback is essential for growth, development, and achieving high performance. This playbook covers all aspects of feedback, from understanding its importance and mastering the basics to implementing advanced techniques and overcoming cultural barriers. It provides practical frameworks like the SBI (Situation-Behavior-Impact) model, real-life examples, and interactive exercises to ensure feedback is clear, constructive, and impactful.
Discover how to:
- Use methods and tools such as feedback cards, feedback journals, peer review sessions, and 360-degree feedback to encourage self-reflection, gain diverse perspectives, and track progress.
- Establish a feedback-rich environment that promotes trust and transparency.
- Navigate cultural differences to deliver feedback across multicultural teams.
- Use feedback journals to encourage self-reflection and track progress.
Feedback Journal: A One-Year Workbook for Personal Growth and Better Team Communication


Unlock the power of feedback with the Feedback Journal: A One-Year Workbook for Personal Growth and Better Team Communication. Designed to help you give and receive feedback effectively, this journal provides a structured, week-by-week guide to improving communication, fostering collaboration, and driving personal and team growth.
This journal complements the book Feedback Mastery: Playbook for Effective Team Communication, but it can also be used independently without the book.
Each week, you’ll find:
- Feedback Tips: Key thoughts to inspire your feedback journey.
- Feedback Challenges: Practical tasks to help you refine how you give and receive feedback.
- Space to Reflect: Dedicated pages for tracking feedback received and given, with prompts for self-improvement and follow-up actions.
Whether you’re a leader, manager, or team member, this journal will help you turn feedback into a tool for continuous improvement, building stronger relationships, and achieving better results—one week at a time.
Other publications
Effects of design characteristics on corporate blog acceptance
(mit C Schlaegel)
Management Research Review 37 (4), 409-440
Acceptance of corporate blogs by internet users
Corporate Reputation Review 17, 114-137
Proceedings of the COST Action 298 Conference 2009
Universitätsbibliothek Magdeburg
Blogs in der Unternehmenskommunikation (in: Auf dem Weg in die Organisation 2.0)
Verlag Wissenschaft & Praxis